...on We're Realigning Synergies And Preparing For Our Daily Paradigm Shift. :
20:02, June 17th, 2008: I've noticed this phenomenon especially in the tech industry; my personal opinion is that using language that is indecipherable to most people keeps them from being able to participate in the process. Dressing up a product or service through language shrouds a lack of knowledge about it, or--dare I say it--conceals its fallacies. A company/service/product should be able to speak for itself.

That said, those who can wield the tools and power of language will nearly always succeed.