...on Sleeping On The Airport Floor Just Got Nerdier.:
14:52, July 15th, 2008: That guy's tent stands out like a sore thumb. Awwwkkkwward. It looks like it'd be a bitch to carry around, and you've got all that other crap with you like water bottles, carry on baggage, and your ticket. Meh.
...on Update: Bag Borrow or Steal:
18:12, June 9th, 2008: I'd be curious to find out how Sex in the City writers found out about this company... good advertising efforts, or pure luck?
...on Why Can't Web 2.0 Get Advertising Right?:
14:29, June 4th, 2008: Utilizing social media optimization and handing out promotional gear with the Company's website address will help bolster awareness, but seriously, do we really need another 2.0 site?
One company that was developing a social networking site used a very interesting marketing approach. They handed out promotional stamps at bars and clubs, (you know when you pay a cover and get a stamp), and so stamps would be on these individuals hands, and pique curiousity.
...on RIP: This Week's Business Closures:
17:06, May 30th, 2008: Yeah, and don't forget that one of the major airlines is now charging $15 per checked in bag. That means that passengers will do anything in their willpower to bring carry-ons. Boo!! Makes me mmad...
just when there was little to no room for our bags on the plane, there will no be even less room
...on RIP: The Ford, Zune, and Meetro Edition:
16:18, May 23rd, 2008: I'm not surprised about the niche social networking site failing. And the ford pick-up trucks? i say go Ford!
...on Lessons From Corporate America: Part 1:
13:49, May 23rd, 2008: I think blogs are a great tool to help generate viral discussion of your product or service. It's an indirect advertising channel... no matter how crappy, i think it works wonders!
...on Why Knock-Offs Can Help Small Business Owners:
14:15, May 21st, 2008: Wow maybe i flock towards the fakey-fake, 'cause I can't tell which is which.
...on Here's Proof Your Idea Isn't Too Crazy To Get Funded:
13:18, May 20th, 2008: What comes to my mind? WaterWorld.
Remember that awful movie with Kevin Costner...
...on Conscious Consumers, Environmental Entrepreneurs:
18:14, May 19th, 2008: Being green is expensive... take this into consideration!
...on Why Your Ideas Are Safe With VCs:
18:13, May 19th, 2008: Important article to take the edge off.
...on Google's Secret Revealed:
18:12, May 19th, 2008: They always tinker with their logo, which i think only adds to the overall awareness of ther existence.
google-icious
...on Weekly Round-Up: Better Than Happy Hour:
19:41, May 16th, 2008: I think this has been a great week for businessplan.com. I think my favorite pieces include the buy-something for $10 and the resume bit. Good work B!
...on Pay $10, Get Something:
19:48, May 15th, 2008: Ah ha, of course buyers cannot return the items. What a smart little maneuver they pulled there. People are stuck with the junk they are sent, but you know what they're buying? Not something, but a little bit of anticipation, excitement, and mystery.
...on You Ask. We Answer.:
13:40, May 15th, 2008: High-costs are obviously associated with a green mandate, why else would it cost $35 million per year to sustain business.
Here's the sad part: Their vision was not only strong and well heard, but it essentially defined their identity. Unfortunately a vision and clear identity won't necessarily save your business.
13:19, May 15th, 2008: That's funny that you should write that Max. I actually wrote a posting for the pre-launch of our business blog about Nau's "flawed" business plan. I did some more research, and found that it was really due to the financials of their corporation. Surprisingly, not so much their strict green mandate, or lack of inventory (that may have certainly been a factor), but their initial start-up costs were staggering, millions and millions of dollars. In the end, I don't think they were able to catch up.
I think your points are all factors that have led to their demise. Also, I think their branding was a large factor. If anyone ever visited their site, there was a confusion as to what exactly their product WAS. The marketing plan might have been flawed as well.
...on You Didn't Really Go to Yale, Did You.:
13:26, May 15th, 2008: I think this is a really important discussion topic, Brittany. When clients are going through their resumes, its important to highlight relevant experience pertaining to the business they plan to establish. Example: mentioning that you once delivered pizza will not help your chances of operating a salon. Carefully read through your resume, find strengths that would actually help your ability to successful operate a business. This is a great starting point...
