What is the primary stakeholder’s role in advancing of business plan? In most cases, it is to use that document in order to generate capital for the company. This can happen in one of two main ways: through a loan or line of credit from a bank or other lending institution, or via an equity investment made by angel investors (whether active or silent partner) or a venture capital firm. In some cases, grant monies might be the capital sought, and there are other funding arrangements that might land on the table, but typically a stakeholder in a company is using the business plan with either a loan or investment in mind. The plan they’re shopping around must:
• Make a clear and convincing case for a market need
• Clearly describe the company’s objectives/goals
• Highlight projected benchmarks (sales-side)
• List out the executive team members and any gaps
• Assess the competition honestly and thoroughly
The stakeholder’s role in advancing of business plan, if you are that stakeholder, is going to vary depending on many factors. How long you’re been in business, whether this is your first company, the amount of capital you need, the number of months you’ll spend in start-up mode (pre-revenue), and the target period for reaching break-even are all considerations that can factor in when it comes to your presentation targets and timelines. The details of the pro forma can be complex, particularly as concerns the ROI section, but MasterPlans can help. Whether you need assistance with the market analysis or the loan repayment schedules, our experts can write and model for you. Call a consultant today at 877-453-2011.
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