An Italian fast food business plan is a hybrid of the conventional restaurant business plan that lists out menus and focuses on the restaurant industry and the "quick service restaurant" (QSR) model that emphasizes convenience and speed as competitive advantages. Your business plan should have a little bit of both elements in its recipe. Above all, make sure that you thoroughly describe the foods you will serve and that you look carefully at the local market opportunity the restaurant will find. Data from industry sources like Dun & Bradstreet and the Census Bureau should help you pin this down. Make sure you answer the following questions:
• Who are the most likely customers?
• What can the restaurant do to drive more traffic?
• What will the average wait time be?
• What is the average ticket order for a single person's food?
• Who are your suppliers?
• What amount of capital do you need to get underway?
The capital question is married to your use of funds table, which should outline as precisely as you can manage how you intend to allocate your start-up funding to equipment, marketing, restaurant materials, and other overhead categories. The sales forecast for a restaurant generally performs best when it shows a full five years in the model, not three, so be prepared to stretch the cash flow, profit and loss, and balance sheet tables five years out. Also highlight the projected break-even point, as this will be of interest to banks and to investors. MasterPlans has written hundreds of restaurant and QSR business plans and we can add the spice you need to yours. Call a consultant today!
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