An ice cream parlor business plan talks about the different dessert dishes you'll scoop up and looks closely at what the market conditions are in the immediate area to support the venture. If the ice cream parlor is already in operation, you're got a leg up: use location photos and good narrative writing to describe the business as it stands now, and (if applicable) aggregate your most recent balance sheets and past performance statements to show how you've grown over the years. For the meat of the plan, describe each item you have and list out all of the ice cream flavors you're able to offer. For the market analysis component, you have some research ahead of you:
• How many competing ice cream places are there within a short drive of your location?
• How many households are there within 5 miles, 10 miles, and 15 miles?
• What is the average spending rate on food away from the home?
• How has this industry performed over the past couple years? What are the projections for growth?
• Will you need more than one person manning the parlor? What does the personnel plan look like?
The business plan will need a complete set of financial projections—either three years if you're presenting to a bank or (for private investment) a full five years. The pro forma needs a revenue forecast, break-even analysis, a profit and loss statement, a cash flow statement, the balance sheet, and a set of monthly figures for Year 1 post funding. You should also outline what the marketing strategy will be so that it's clear you have a vision for growing the consumer traffic you get. Emphasize your branding and your slogans and the marketing channels you like best. Need assistance with any of these objectives? MasterPlans is here to help. Our firm of professional business planning writers works in a team to get you a great plan in as little as two weeks. Call for free today: (877) 453-2011
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