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MasterPlans is a 10-year-old business plan writing company located in Portland, Oregon. To contact us, call 1-877-453-2011 or email info@masterplans.com.
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MasterPlans: The business plan experts. Custom business plans by professional business plan writers. Business plan consulting by professional business plan consultants.

Fresh Fruit Business Plan

Writing a fresh fruit business plan? Fruit can be had at any given grocery store, sure -- but if you want truly fresh fruit or produce, especially in larger cities, you probably need to drive to a roadside kiosk or seek out a local farm. As consumers become more and more conscious of what they're putting in their bodies, it is no longer just gourmands and cooks who desire fresh fruit. Increasingly, grocers are being asked to carry pesticide-free, organic fruit and produce, and suddenly small farming operations and fruit stands are hot market opportunities. Do you have a fresh fruit business that you need to promote, or get funding to expand? Then you need a business plan that can accomplish the following:

• A careful analysis of the local market opportunity
• An overview of the competitive threats in your immediate region
• A look at the industry generally
• An investigation in the best marketing strategies for your business
• A complete pro forma

The pro forma financial model should give the reader an indication of your likely costs and show exactly how you plan to spread around any seed or expansion capital you get. A start-up summary or "use of funds" table should outline the categories that will get the most money and the balance between loan and investment. Your plan should also do the simple stuff—describe the fruits you'll grow, the prices they'll likely command, and the type of customers you expect to attract the most of. From there, the plan's model should use some reasonable assumptions to prove that you can repay the loans you get and that the business has a chance to thrive. Need help here? Call MasterPlans today at 877-453-2011.

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