A convenience store business plan drive-thru should describe not just the convenience store itself, but the drive-thru, as this is an uncommon feature and might be an important advantage to your business model. If you run an existing business, the plan should provide the reader with a sense of your past performance—a table summarizing your past 2-3 years of financial performance (profit and loss statements and balance sheets) should suffice, though you might want to discuss your history in a brief paragraph or two. For a new business venture, it is important that you have a complete start-up summary illustrating your use of funds, in addition to sales and expense assumptions that line up with industry averages. Also show:
• The market conditions in your target area—traffic patterns, residential density, etc.
• The "market need" your business fulfills
• The location of your nearest competitors
• A general list of the products you sell, along with any services (money orders, ATM, etc.)
• A brief bio for yourself and any other owners
A convenience store business plan should also feature a concise marketing strategy. This section of the business plan does not need to be as comprehensive as a stand-alone marketing plan, but it ought to give an indication that you know what marketing channels, promotions, and advertisements will work best for your convenience store. Also consider providing information about the industry as a whole, which can be obtained through Dun & Bradstreet or another data aggregation firm. If you want to hire a company to write this plan for you, turn to MasterPlans. MasterPlans is the country's #1 business plan writing firm, with 10,000 clients to date and a wealth of informational databases to call upon for current research. Our team of experts can help you put this plan together in as little as 7-10 days. Call us now at 877-453-2011.