The business plan for TV station should account for several variables unique to this part of the telecommunications industry. What station are you trying to launch or acquire, and what frequency will it run on? Is there existing programming that you will be able to bring into the mix, or it is onus on your team to develop original content? If you will run shows in syndication, which ones will you target and how will you negotiate the contracts required? If you will produce any original segments, at the station or otherwise, what are costs for these and when would they air? If you need an investor's support, which is more probably than securing a bank loan for a TV station venture, you should be able to outline the ownership share that you will relinquish and be able to detail a fixed use of proceeds table for these parties to refer to. Also worth considering:
• - If the lifeblood of the revenue forecast will be advertisements, how will you get these customers?
• - What do you expect your viewership to look like?
• - What is the market need for your sort of programming?
• - What personnel needs will the business have for the first five years?
• - What marketing strategies are you likely to employ, and what percentage of revenue will that account for?
Many of the key questions can be answered automatically as you labor through the pro forma, but you should perform some market research first so that you can be confident in the projections you make in the financial model of the plan. Assumptions-driven financials are the best you can hope for, and they will make an investor take your pitch more seriously. Look at other TV station plans for guidance, or talk to people inside the industry. Need more support? MasterPlans can write the entire business plan for you. We have years of experience in all aspects of communications and entertainment business plan writing and our in-house team can create a great document for you in record time. Call (877) 453-2011 today.
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