Yesterday Delta Airlines announced that they have an "aggressive plan" to wire their planes for Internet access. They plan to offer Wi-Fi on all domestic flights by the middle of next year and will charge $9.95 for the service on flights under three hours, and $12.95 on longer flights.
Now, while it's great that Delta is keeping up with the times and is going to offer a service that should have been available two years ago, at what expense are we getting the Wi-Fi? What we'd like to hear instead is Delta's "aggressive plan" to lower ticket prices and to get their planes off the ground on time. Certainly funneling the millions that they'll likely spend wiring their entire fleet toward that would do more in the way of customer satisfaction than giving people the ability to check their email in-flight?
Beyond that, where is Delta getting the millions they need to complete the project? As anyone who bought a ticket this past year knows, prices have hit the roof. That's a result of rising fuel costs, the airlines say, coupled with the fact that most of them are bleeding money. While they say the Wi-Fi will eventually pay for itself—are they going to jack ticket prices further to cover the cost until that happens? This is one of the airlines, mind you, who is nickel-and-diming it so much that they're charging customers who've earned enough miles for a free ticket a $25 surcharge.
While we're as big of a fan as surfing the Internet as much as anyone else, we'd like to see the airlines actually work on doing a decent job of their main function: getting passengers from point A to point B as quickly and efficiently as possible. What do you think?

| [comments (1)] |
Some consider it the Greyhound of the air, but I like Southwest. It does exactly what an airline should—"[get] passengers from point A to point B as quickly and efficiently as possible"—at reasonable rates. And they're doing well.
—richard
13:45, August 6th, 2008


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