Now that the new 3G iPhone is finally out, the question isn't whether you're going to get one, but rather how long you're willing to wait in line come July 11?
VentureBeat's reporting a rumor iPhone buyers will now have to activate the phone before leaving the Apple store, the idea being that it will prevent users from unlocking the phone and using it on other networks (which is particularly critical to AT&T this round because they're now subsidizing part of the iPhone's cost). VB suggests that if the rumor is true, that this will add at least 10-15 minutes to each purchase.
Sounds like a total nightmare to us! And given that people were lining up outside NYC Apple stores for the orginal iPhone (they were short on stock) little more than a month ago, we can only imagine what the melee will be like in a few weeks. We see a lot of tech geeks in tents, multiple copies of Harry Potter, and maybe the iLoser.
Will you be among them?
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I won't be among them. However, I think this 15 minute activation wait will be great for Apple. Why? Because when the first iPhone came out it didn't only impact iPhone sales, but sales of everything else sold in the Apple retail store (computers, iPods, software, etc.). Now people will have to wait for a "Genius" to activate there phone and thereby peruse everything Apple has to offer... sneaky Apple.
—brentbutler
11:39, June 19th, 2008
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