We've been hating on the airlines a lot recently—and for good reason. Most of them are jacking ticket prices and taking away amenities. Even many small carriers are in trouble as a result of rising crude oil costs. So you'd think that this would be an insane time for a new airline company to enter the market.

Not so, says Kent Craford—the CEO and founder of Seaport Airlines. He tells National Public Radio:

"The best time to enter a market is when your competitors are on the ropes. There's been a need for an alternative for a very long time."

While that's certainly true in certain circumstances, what about when your competitors are hurting because of the economy? According to Craford—who's bootstrapping the business—they intend to do that a few ways. One, they're only offering flights between Portland, Oregon and Seattle, Washington—a 90 minute flight on a small prop plane that doesn't require the volumes of fuel that coast-to-coast or international jet flights require. Second, they're adding amenities to attract customers away from other regionals and bigger carriers. Another one of Seaport's main draws is that passengers don't have to go through TSA security—saving them valuable time at the airport. Seaport's managed to escape TSA scrutiny because plane's single engine turbo props aren't large enough to merit a security checkpoint. Also, the company has contracted with private landing strips operated by charter companies just adjacent to the major Portland and Seattle airport hubs—meaning their passengers don't even have to set foot in that pandemonium. Given that they're charging about the same amount as other regionals—but are offering valuable bonuses—Seaport sounds like a sweet business model.

That, however, is yet to be seen. Seaport's inaugural flight takes of June 30.

What do you guys think about their model?