Sometimes all it takes for a start-up to succeed is having a great URL. To wit: Education.com nailed nearly $10 million in second round funding this week.

While the site is somewhat useful—apparently its "School Finder" application, which helps parents find out information about various schools, is popular—the easy-to-find URL is guaranteed money-maker. That makes sites like Education.com particularly attractive to investors. Education.com says the plan to use the money to add a social networking element to the site, and to continue generating more of their own content. Right now, much of that information comes from the Association for School Administrators. They also may offer low-cost online tutoring in the future.

What also must have been a boon for the start-up (and take note here, entrepreneurs) is that education-related technology has become increasingly popular among investors. According to VentureBeat, a new report by Ambient Insight says that that industry is experiencing the highest rate of investment since the last recession.

Who says you have to invent the next great thing in tech to get funding?