Do you need a "fresh perspective" on lunch? Want to trade in your "tired brown bag lunch or stale deli sandwich for something freshly-made, healthy, and delicious?" The Donald spawn Ivanka Trump totally gets it, or at least that's what she says over at her new blog, "A Fresh Perspective." The blog has posts about saving money on lunch, the doldrums of deli sandwiches, and, cryptically, a "lunch trade" that Trump says she and a corporate partner will conduct on Tuesday.

As it turns out, the whole thing—the blog, the lunch trade—is a marketing stunt for ConAgra Foods and their Healthy Choice Fresh Mixers, shelf-stable microwavable meals.

If uber-wealthy Ivanka Trump seems like a bizarre spokesperson for the lunchtime plight of 9-to-5 office worker, it's because she is. She owns a fur coat. She flies in private jets. Her father is a billionaire. While it's obviously not unusual for celebrities to promote various products, usually there's some logical connection between the star and the item. Kirstie Alley and Jenny Craig made sense. Jessica Simpson and Proactive Solutions made sense. A former model pushing "processed chicken from a plastic tub," as the New York Times points out, does not.

So, what was ConAgra thinking? Company Vice President Michael Locascio tells the Times:

"We wanted somebody who would appeal to a younger office worker who's technology-savvy. We wanted someone they could identify with, someone they knew, but also not somebody that was on the front of every tabloid."

The problem is Ivanka Trump isn't that person. And the faux-blog is an unfortunate example of the pitfalls of new media advertising. It comes off as disingenuous because, well, it is. For their money, ConAgra would have done better with a series of traditional magazine ads in health and fitness magazines. But that's just our two cents. Are some businesses better off avoiding new types of marketing like blogging and social networking? What do you think?