It's no secret that businesses pushing online videos have struggled to find a way to make money off of that content (hello, YouTube!). But today a new report came out that sheds a little light on what types of ads consumers are most willing to tolerate when it comes to web videos. Here's a hint: users aren't keen to watch advertisements tacked onto homemade videos of you and your friends goofing around.

The study from Ipsos, a research firm, found that people are far more willing to watch advertisements that accompany professionally created content then they are ads that are tacked on to amateur clips. Specifically, 82% of the people surveyed said that they find advertising "reasonable" when it comes with professionally made content like television shows. However that number dropped down to 48% when it came to advertising in homemade videos, reports the New York Times.

While obviously there's no perfect solution yet to what's been the nagging problem of monetizing online video content, this new report at least is a little revealing when it comes to what kinds of ads webrats are willing to tolerate. Translation: they'll watch an ad in an online episode of the Family Guy, but not in a clip of Tay Zonday singing Chocolate Rain. Fickle? Yes. Helpful to online advertisers trying to learn more about consumer behavior? Definitely.

What do you think?