So, recall in the previous post how I mentioned that Apple is positioning the release of the new 3G iPhone as the second coming of Christ? That was a simile. But when I say that the founders of You've Been Left Behind are actually hedging the success of their business on the return of Jesus—I mean it. This small web business allows believers to set up a mass email that will be sent up to 62 of their friends and loved ones six days after the Rapture goes down. Getting the email exactly six days after the Rapture is, apparently, critical because it's the day that believers are sheparded to heaven and nonbelievers are left on Earth to suffer whatever stuff happens during Armageddon. For the task of delivering a final message to the heathens, You've Been Left Behind is charging the faithful a modest $40 annual fee. Along with that you get 250MB of document storage, 150MB of encrypted storage and 100MB unencrypted storage where you can stash information like bank account numbers. The reason? "Basically the Government of the AntiChrist gets your stuff, unless you make it available in another way."

While You've Been Left Behind has a slick little site set up, and a model that requires them to effectively do nothing and get paid for it, there is one glaring problem: I'm not convinced that anyone's going to be checking email should worldwide upheaval go down.

Via Wired