Last time we checked (this morning), a lot of big investments banks are in a lot of financial trouble. So you think they'd be focused on figuring out ways to improve their money situation as opposed to, say, tinkering with their logos and taglines.

You'd be wrong. JP Morgan announced today that they're reverting back to their old, more "stately" logo for use on the institutional side of the company's business. Back in 2000, JP Morgan merged with Chase, and decided to place that company's octagonal logo next to their name. JP Morgan's publicist says they're changing the logo because many of its institutional clients had "lingering confusion over the change", according to the New York Times.

To which we say, really? After eight years, ostensibly savvy businessmen were still confused about Chase's acquisition of the company? The change incidentally coincides with JP officially phasing out all traces of Bear Stearns, the flopped investment bank it bought out last month. We can't help but wondering though if the change in logo is an attempt by JP to distance itself the recent banking mess. You know - a slapdash effort to harken back to Wall Street's old glory days. Newsflash, JP: while you're certainly among the winners in the recent financial melee, switching up logos doesn't make us forget that you're the same company that just lost 15% of recent profits by dropping the values of your loan and mortgage assets.

Beyond that though, what exactly does dropping the Chase octagon clear up? Just asking...