Speaking of Apple—OMG! Is the new 3G iPhone in the process of being shipped!?Valleywag has a snapshot of what appears to be either piles of trash, or the palettes of the new iPhone awaiting to be picked up by FedEx to "destinations unknown."

Yesterday we wrote about Apple's hypothetical iPhone business plan—and how hype and secrecy have played a critical role in its success. So far most media outlets that care about this sort of thing seem to be feeding into right into Steve Job's brilliant plan. Forbes even has a slideshow picture montage of its stakeout of one of Apple's manufacturer's distribution facilities.

All you iPhone fanboys aside - I ask the rest of you, how has Apple managed to get people in a lather over what has to be one of the least sexy/exciting/interesting snapshots I've ever seen?