User name:
Password:
Register now |  Forgot your password?  
Tuesday, January 6th, 2009
articles.php?which=GotAGreenBusinessPlanReadThis
Got A Green Business Plan? Read This.

Got a green start-up and a business plan? Well, as we've noted almost daily recently, you're in luck! The New York Times busted out an eight page love fest on VC firm Kleiner Perkins Caufield & Byers in their magazine this Sunday, with a focus on the VC firm's turn away from old tech, and their growing interest in green businesses like solar power and electric cars. Putting the reverential tone of the article aside, for an entrepreneur with a green business plan, the article reads like start-up manna:

"In the view of [VC John] Doerr and his partners, Kleiner's efforts to seed this prospective renewable economy with its investments and the help of its new partner, Al Gore, would help address some of the most vexing problems of the modern era - namely, climate change, fuel costs and energy independence. Amid economic hardship and the turmoil within the financial-services industry, such efforts could also contribute to a profusion of green jobs in technology as well as in manufacturing. On a different morning, another Kleiner partner, Randy Komisar, told me that the firm's green-tech investments didn't seem terribly risky to him because the energy market was so large and outdated. 'I'm so dead certain that we're solving the next huge problem for the planet," he said. "I'm not very good at hitting the bull's-eye. I need a big target. And this is the biggest target I've ever seen in my life.'"

Nevermind that these are the VCs who invested in Segway, claiming it would be the biggest success—ever. We're going with his analysis of the green market. That said, does anyone have this guy's email address?!

05cover-395

You must be registered
and signed in to leave comments.

Have the first word.