Yesterday we posted that an "unnamed investor" was offering $1.3 billion dollars—yep, you read it right—for women's online advertising network Glam Media. Not only was the dollar amount extraordinary, but so was the news that Glam wasn't taking the deal.

Shockingly, it turns out that the whole thing may have been made up, Valleywag reports this morning. Let's use their words, though:

"Did anyone actually offer to buy Glam Media for $1.3 billion? We asked sources familiar with the company and its publishing partners. The one-word answer: No. The two-word answer: No way. The non-verbal answer: giggles."

Even better, it turns out that it may have been Glam's CEO Samir Arora who fabricated the story to "puff himself up." That's right, if the rumors are true Glam's CEO spread around a ridiculous story to make himself look cool(?). The irony of course is that if he was the one circulating the bogus tale, he ended up making himself and Glam look foolish—after all, who turns down a $1.3 billion dollar deal? While it's all gossip and hearsay right now, should it be true, here's my advice to Arora—make up a more believable tale next time that actually does the job of stroking your ego.