It was only a matter of time. For better or worse, entrepreneurs finally have their own reality TV show. The Dragon's Den (seriously), which premiered on BBC America last night, features wantrepreneurs, dreamers, and inventors pitching their ideas to a group of "multimillionaire investors." The show of course takes place in a large, poorly-lit warehouse, and instead of a boardroom, investors sit before nervous entrepreneurs in a vast, empty room—stacks of cash at their side.

It is as completely ridiculous as it sounds.

Each episode features a new entrepreneurs' business concept, which range from completely insane to kind of cool, along with the requisite nasty commentary by the investors. The show has run for multiple season in Britain, Canada, and other countries like Finland—and as much as it hurts to say it, we can see the appeal. Just check out the promo clip below. Our favorite Dragon quote?

"I want you to be rich...I want me to be richer!"

Snap! And they're not joking with the theme music either.