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Tuesday, January 6th, 2009
articles.php?which=BizNamesSoBadOnlyACEOCouldLoveThem
Biz Names So Bad Only A CEO Could Love Them.

There are a lot of things you could rag on Web 2.0 companies for doing. Like not making any serious profits despite billion dollar valuations, for starters. But given that the wheels are about to fall off that wagon (or so Sequoia Capital tells us), we'll poke fun at one of their less egregious crimes against humanity: terrible names.

Start-up CEOs have always had a tendency toward slapping their businesses with cutesy, non-corporate, made-up names that don't mean much to anyone because, well, they can. The problem is most of them are awful (Oooooc.com, anyone?). While we didn't need proof of that fact, Next Web went ahead and got it for us tenfold, with their round-up of the 15 worst start-up company names. And yeah, it's that bad. Their top five offenders read like a catalogue of rejected Teletubby names: Adaptive Blue, Thoof, Weebly, Yoono, and Zlio. Close runners-up include Jiglu, ooVoo, and Heekya.

Anyone have some favorite names* they'd like to add to the list?

ooooc

*By favorite, we mean so embarrassingly bad it makes your brain hurt.

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